I’ve always been drawn to the energy of live music—the kind that fills stadiums, unites strangers, and leaves you humming melodies for days. But what truly makes a music festival unforgettable isn’t just the headliners on stage; it’s the behind-the-scenes magic created by small businesses and passionate individuals who bring the event to life. That’s exactly what makes CMA Fest—one of the largest country music festivals in the world—so special. Held annually in Nashville, this four-day celebration isn’t just about the performances by top artists and emerging talents; it’s a testament to the power of collaboration, creativity, and community.  

From the dazzling stage designs to the mouthwatering food trucks and eco-friendly initiatives, small businesses play a pivotal role in making CMA Fest a success. These unsung heroes ensure every detail is perfect, creating an experience that’s as seamless as it is unforgettable. Let’s meet a few of the small businesses and individuals who help make CMA Fest the iconic event it is. 

“Country music has an infinite number of sounds, and we’re proud to showcase them all, from the legends of yesterday to the stars of tomorrow” — HeartLand

Heartland: The Heart of Country

At CMA Fest 2025, Heartland brings its deep love for country music to the forefront with a presence as dynamic as its 24/7 broadcast. Known as the nation’s premier country entertainment destination, Heartland delivers a rich mix of timeless classics and today’s chart-toppers to audiences across the country. With exclusive vintage programming straight from the archives of Music Row and a spotlight on the diverse sounds of Nashville, Austin, Bakersfield, and Branson, Heartland is a true home for every kind of country fan. Whether you’re tuning in for live broadcasts or rediscovering a favorite legend, Heartland ensures that the spirit of country music never misses a beat.

This year, Heartland amplifies the festival experience by creating interactive fan spaces where visitors can explore the history and evolution of country music. With artist interviews, special features, and surprise performances, Heartland’s footprint at CMA Fest is more than just entertainment—it’s a tribute to the genre’s roots and future. Their commitment to preserving country music’s heritage while championing new talent makes Heartland an invaluable partner in celebrating what country music is all about: storytelling, community, and soul.

Check out their website for more information!

Ole Red: More Than a Restaurant

You can’t talk about the full country experience without mentioning Ole Red. Inspired by Blake Shelton and rooted in the boldness of country culture, Ole Red is more than just a hot spot to grab a bite—it’s where unforgettable music moments happen daily. At CMA Fest 2025, Ole Red turns up the volume with its signature mix of scratch-made Southern dishes, creative cocktails, and 100-proof live music. The energy at Ole Red is electric, a boot-scootin’ blend of talent discovery and down-home hospitality that keeps fans coming back for more.

The venue’s reputation as a launchpad for fresh country stars continues to grow, with performances that make you feel like you’re part of an artist’s big break. Whether you’re sipping a bourbon at the bar or catching a breakout artist on stage, Ole Red offers an authentic taste of Nashville in its raw, rootsy glory. During the fest, it becomes a living, breathing celebration of country music’s future—one barstool concert at a time.

Check out their website for more information!

Wild Turkey Bourbon: Crafted with Character

CMA Fest wouldn’t be complete without the bold, unmistakable flavor of Wild Turkey Bourbon. With over 75 years of history rooted in Lawrenceburg, Kentucky, Wild Turkey is more than a beverage—it’s a legacy. Crafted by legendary master distillers Jimmy and Eddie Russell, Wild Turkey is renowned for its rich flavor, deep amber hue, and signature No. 4 “alligator” char barrels. Every sip of Wild Turkey 101 tells a story of time, tradition, and uncompromising craftsmanship, making it the perfect match for a festival grounded in authenticity.

At CMA Fest 2025, Guests can savor classics or explore the Master’s Keep series, each bottle a tribute to time-honored techniques. It’s a celebration of southern flavor and storytelling, two ingredients that pair perfectly with the heart of country music. Whether neat, on the rocks, or mixed into a festival-favorite cocktail, Wild Turkey reminds us that some things—like great music and great bourbon—only get better with age.

Check out their website for more information!

SoFi: Financial Freedom for the Country Crowd

While CMA Fest is all about the music, SoFi is here to help fans and artists alike hit the right notes when it comes to their finances. With a mission to help people achieve financial independence, SoFi makes money management accessible, empowering, and even fun. From student loan refinancing and personal loans to investing and travel rewards, SoFi’s all-in-one platform is tailored to help members live the life they want. Their newest offering, SoFi Plus, brings even more rewards and tools to those looking to build a secure future.

““Our stages are more than just a place to eat and drink; they’re where tomorrow’s biggest stars come to make their mark.” — Ole Red

Whether you’re a rising star trying to balance tour expenses or a fan looking to save for next year’s tickets, SoFi is proving that good money habits can go hand-in-hand with good times. With a track record of innovation and a community-first approach, SoFi is redefining what it means to get your money right, festival style.

Check out their website for more information!

Good Molecules: Affordable Skincare That Works

In the high-energy, sun-soaked atmosphere of CMA Fest, taking care of your skin is a must, and Good Molecules is making it simple, effective, and affordable. Built on the idea that science-backed skincare should be accessible to everyone, Good Molecules delivers clean, transparent formulas that deliver real results. Whether you’re dancing all day at the main stage or cooling off in the fan fair, their range of serums, moisturizers, and treatments are designed to keep your glow going strong.

This year at CMA Fest, Good Molecules brings its mission to life with fun and fresh activations. It’s a celebration of feeling good in your own skin—something that resonates deeply with country music’s authentic, self-expressive spirit. By making science-driven beauty both inclusive and approachable, Good Molecules is proving that caring for yourself doesn’t have to cost a fortune. Just like a great country song, their products hit all the right notes.

Check out their website for more information!

Conclusion

CMA Fest 2025 isn’t just a music festival—it’s a full-on celebration of country culture, community, and connection. With incredible partners like Heartland, Ole Red, Wild Turkey Bourbon, SoFi, and Good Molecules, this year’s event goes beyond the stage to deliver unforgettable experiences that reflect the diverse passions of the country music fanbase.

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