The world of employer branding, recruiting, and talent strategy is evolving rapidly, driven by digital transformation and shifting workforce expectations. Whether you’re an HR leader, recruiter, or business owner, learning from top experts can help you attract top talent, craft compelling job descriptions, and build a strong employer brand. Below, we highlight six experts and recruiters shaping the future of hiring through their insights, services, and thought leadership. Each brings a unique perspective—from employer branding futurism to tech recruiting and scaling startups.

“The purpose of employer branding is to create desire among the target audience: the people you’re trying to hire.” — James Ellis

James Ellis – Employer Branding & Recruiting Futurist

Brenna Lasky is a seasoned remote tech recruiter and career coach who has made significant contributions to the field of talent acquisition. With over eight years of experience at industry giants like Meta, Google, and Salesforce, she has developed a deep understanding of the intricacies of hiring in the tech sector. Brenna now leverages this expertise to assist job seekers in navigating the competitive landscape of remote work opportunities. Through her coaching business, Brenna Lasky Coaching, she offers personalized guidance to individuals aiming to break into big tech companies. Her approach emphasizes strategic job searching, effective networking, and crafting compelling applications that stand out in applicant tracking systems.

In addition to her coaching services, Brenna is an active voice on LinkedIn, where she shares valuable insights and resources for job seekers. Her posts often highlight remote job openings at leading tech companies, providing her followers with timely information on available positions. Brenna’s commitment to transparency and support is evident in her willingness to share opportunities and advice, even when she is not directly involved in the hiring process. Her content not only informs but also empowers individuals to take proactive steps in their career development. By combining her industry experience with a genuine desire to help others succeed, Brenna has established herself as a trusted resource for those seeking to thrive in the remote tech job market.

Check out her LinkedIn and coaching for more information.

Katrina Kibben – CEO of Three Ears Media | Job Description & Hiring Expert

Katrina Kibben is a recognized expert in creating inclusive and high-converting job descriptions that attract top talent. As the CEO of Three Ears Media, she helps organizations eliminate bias in their hiring practices by improving job ads. Katrina’s work empowers companies to craft clear, inclusive, and engaging job descriptions that not only attract the right candidates but also reflect a company’s values. Her approach fosters a more equitable hiring process, ensuring diverse talent feels welcomed and valued.

Katrina’s expertise extends beyond job descriptions; she offers a wealth of resources through workshops, training sessions, and tools like the Job Description Grader. As a passionate advocate for human-centred hiring, she frequently speaks at conferences, championing practices that prioritize clarity, fairness, and accessibility in the hiring process. Her leadership in the field has made her a sought-after voice for those looking to improve their talent acquisition strategies and create a more inclusive hiring culture.

Check out her website and LinkedIn for more information.

Steve Levy – Tech Recruiting Strategist | Ex-Google/Facebook Recruiter

Steve Levy is a veteran in the world of tech recruiting, with experience at major companies like Google and Facebook. He now advises organizations on scaling engineering teams, optimizing sourcing strategies, and improving the candidate experience. Steve’s expertise lies in navigating the competitive tech talent markets, helping companies identify and attract top-tier candidates in a rapidly evolving industry. His approach is rooted in both efficiency and empathy, ensuring that the recruiting process is seamless and candidate-friendly.

Through his insightful LinkedIn posts and appearances on the “Recruiting Future” podcast, Steve shares recruiting frameworks, resume tips, and interview best practices. His guidance helps recruiters streamline their processes and stay competitive in the fast-paced tech industry. Steve’s emphasis on improving the candidate experience while maintaining hiring efficiency makes him a go-to expert for organizations seeking to build high-performing engineering teams.

Check out his LinkedIn for more information.

Reese Ford, MHRM, PHR – Remote Work Advocate

Reese Ford, MHRM, PHR, is a seasoned talent acquisition professional and remote work advocate with a strong presence on LinkedIn. With a background in human resources management, Reese has been instrumental in shaping recruitment strategies that align with the evolving landscape of remote and hybrid work environments. His insights into asynchronous work models, outcome-focused organizations, and flexible work arrangements have provided valuable guidance to both employers and job seekers navigating the modern workforce. Reese’s commitment to fostering inclusive and adaptable work cultures is evident in his active engagement with the professional community, where he shares observations and trends related to remote work dynamics.

“If you are inside a rapidly scaling company, the only thing I can GUARANTEE you is that NOTHING will be the same in 1 year.” — Molly Graham

Beyond his advocacy for remote work, Reese has demonstrated exceptional proficiency in talent acquisition, as evidenced by his impressive track record at Summit Fire & Security. In a span of just 26 working days, he successfully extended 38 job offers, averaging 1.46 offers per day—a testament to his efficiency and effectiveness in the recruitment process. Reese’s approach emphasizes the importance of clear communication, candidate experience, and aligning organizational needs with individual aspirations. His dedication to connecting top talent with meaningful opportunities has solidified his reputation as a trusted advisor in the field of human resources.

Check out his LinkedIn for more information.

Casey Forbes – Remote Work Enthusiast

Casey Forbes is a seasoned global technical recruiter and passionate remote work advocate, known for her dynamic presence on LinkedIn and her commitment to fostering inclusive, flexible work environments. With over seven years of experience in talent acquisition, Casey has successfully recruited for niche technical roles across the U.S. and EMEA, managing up to 40 requisitions simultaneously and hiring over 150 technical professionals in under two years . Her expertise spans full-lifecycle recruitment, strategic sourcing, and employer branding, making him a valuable asset to organizations aiming to build diverse and effective teams.

Beyond her recruiting accomplishments, Casey is the Community Lead at TotallyTA, a networking community for talent acquisition professionals that emphasizes collaboration and support. She actively shares vetted remote job opportunities on LinkedIn, providing open and direct application links to roles at companies like Testlio, Automattic, and Deepgram. Casey’s advocacy for remote work is deeply personal; he has spoken openly about how the flexibility of remote environments has positively impacted his productivity and well-being, particularly as someone with ADHD. Her authentic and insightful posts have made him a trusted voice in the remote work community.

Check out her LinkedIn for more.

Conclusion

From employer branding to inclusive hiring and tech recruiting, these experts provide actionable strategies to transform your talent approach. Whether through books, podcasts, or LinkedIn insights, they equip HR and recruiting teams with the tools to attract, hire, and retain top talent.

Who are your go-to experts in recruiting and employer branding? Share your favourites in the comments!

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